5 Best Performing SMS Marketing Examples for Shopify Store Owners

July 25, 2024

Effectively engaging customers through SMS marketing is a major issue for Shopify store owners. Despite its rewarding potential, you might need help to create compelling campaigns that drive high open and conversion rates.

Internal surveys at Supercharged SMS reveal that nearly 60% of marketers need help to craft messages that capture customer attention and encourage action.

Additionally, industry statistics show that only 45% of SMS campaigns achieve their desired engagement goals.

That is why we, from Supercharged SMS, have prepared a detailed guide featuring some of the best SMS marketing examples for Shopify store owners.

This guide is made to be a useful asset, covering live examples and advice that you can take action on in real situations with difficult scenarios within your SMS marketing strategies.

Whether you are building new customer engagement, driving more sales, or developing your SMS ideas — this guide has all the insights to help you succeed.

1. Abandoned Cart Reminder

You are recovering lost sales with abandoned cart reminders. For instance, a casual note gets your customer to go through the purchase.

Example: “Hi Matt! You left some great items in your cart, but don’t worry – we saved them for you! Return to your cart and finish the purchase now: TopFashion.”

Why It Works:

• Personalization: Addressing the customer by name creates a personal connection.
• Urgency: Reminding customers that their items are still available encourages quick action.
• Convenience: Direct link to the cart makes it easy for customers to complete their purchase.

2. Birthday Offer

Sending personalized birthday messages with special offers is an excellent way to show appreciation and encourage purchases.

Example: “Happy birthday Marie. As a special gift from us, we have added a £10 credit to your online account. Happy shopping!”

Why It Works:

• Personal Touch: Acknowledging the customer’s birthday makes them feel valued.
• Exclusive Offer: Providing a unique discount or credit encourages customers to shop.
• Engagement: Personalized messages foster customer loyalty and repeat purchases.

Read More: Improve SMS Deliverability

3. Holiday Promotion

Holiday promotions are a great opportunity to boost sales with time-sensitive discounts.

Example: “Happy Thanksgiving, Olivia! As a thank you for being a customer, we want to offer you 15% off your next purchase with us. Just enter the code GRATEFUL at checkout or show this text to an associate the next time you’re in our store.”

Why It Works:

• Timeliness: Aligning promotions with holidays capitalizes on high shopping periods.
• Gratitude: Thanking customers for their loyalty enhances brand affinity.
• Easy Redemption: Providing a discount code or instructions for in-store use simplifies the process for customers.

4. VIP Early Access

Offering VIP customers early access to new collections makes them feel special and encourages early purchases.

Example: “Ann, welcome to the club! Be first to order the newest collection: [link]. Use your VIP privileges and buy limited series. Good hunting!”

Why It Works:

• Exclusivity: Making customers feel like VIPs enhances their connection to the brand.
• Urgency: Early access creates a sense of urgency to purchase before items sell out.
• Value: Highlighting VIP privileges adds perceived value to the offer.

5. Product Launch Announcement

Announcing new product launches via SMS can drive immediate interest and traffic to your store.

Example: “NanaMacs: Our Spring Lookbook launch continues with new swimwear, raxis, rompers and more! Tune into Facebook Live at 4 PM! Shop Now.”

Why It Works:

• Engagement: Encouraging customers to join live events fosters community and engagement.
• Direct Marketing: Instant notifications about new products drive traffic and sales.
• Multimedia Integration: Combining SMS with social media boosts overall campaign reach.

Read More: Bulk SMS Marketing

Clothing Segment: 5 Unique SMS Marketing Examples

1. Flash Sale Announcement

“Flash Sale Alert! Get 50% off on all denim jackets for the next 24 hours. Shop now”

2. New Collection Teaser

“Excited about our new summer collection? Be the first to preview our latest designs”

3. Size Availability Reminder

“Hi Alex! Your favorite jeans are back in stock in your size. Grab them before they’re gone”

4. Limited-Time Discount

“Exclusive offer for you! Enjoy 20% off your next purchase with code SAVE20. Valid until midnight”

5. Outfit Ideas and Inspiration

“Need outfit inspiration? Check out our latest blog post with styling tips”

Skin Care Segment: 5 Unique SMS Marketing Examples

1. Skin Care Routine Tips

“Discover the perfect skincare routine for glowing skin. Read our expert tips”

2. Product Replenishment Reminder

“Running low on your favorite moisturizer? Restock now and keep your skin hydrated”

3. Seasonal Skin Care Advice

“Get ready for summer with our top sunscreen picks. Protect your skin from UV damage”

4. New Product Launch

“Introducing our latest anti-aging serum! See visible results in just 2 weeks. Order now”

5. Customer Testimonial Highlight

“See what our customers are saying about our acne treatment. Real results, real reviews”

Shopping Bags Segment: 5 Unique SMS Marketing Examples

1. Bag Customization Options

“Personalize your bag with our new customization options. Create a unique look”

2. Eco-Friendly Bag Promotion

“Go green with our eco-friendly shopping bags. Stylish, durable, and sustainable”

3. Bundle Offer

“Special offer! Buy any 2 bags and get 10% off. Perfect for all your shopping needs”

4. Customer Satisfaction Survey

“We value your feedback! Let us know how we can improve your shopping experience”

5. Exclusive First Look

“Be the first to see our new designer bags collection. Limited pieces available”

Get High ROI for SMS Marketing with SuperCharged SMS

Supercharged SMS offers a robust platform for managing and optimizing your SMS marketing campaigns. By using advanced tools and analytics, businesses can track key metrics, automate processes, and personalize messages for maximum impact.

With Supercharged SMS, you gain deeper insights into your campaigns, enabling data-driven decisions that enhance your marketing efforts.

By leveraging real-time analytics and detailed reporting, you can continuously monitor and refine your SMS marketing strategies, ensuring high engagement and conversions. Whether it’s personalized birthday messages or exclusive VIP offers, Supercharged SMS helps you achieve superior results and a higher ROI.

Ready to elevate your SMS marketing game? 

Explore the powerful features of Supercharged SMS and see how it can transform your campaigns. Get started today and experience the benefits of a sophisticated SMS marketing platform designed to drive success.