October 8, 2024
Have you maximized your post-Black Friday and Cyber Monday engagement strategy?
While BFCM is over, the opportunities to get additional sales and strengthen customer relation are far from over. Many brands mostly miss out on the post-holiday window, which is a prime time to re-engage customers, build loyalty, and boost revenue through targeted SMS marketing.
In this guide, we’ll explore more than 10 effective post BFCM SMS ideas to keep your customers engaged and capitalize on the momentum built during the BFCM shopping frenzy.
Send a personalized thank-you SMS to customers who made a purchase during BFCM. Expressing gratitude can foster brand loyalty and encourage repeat business. Include a small discount or an exclusive offer for future purchases to incentivize continued engagement.
Example SMS: “Thank you for shopping with us during BFCM! As a token of appreciation, enjoy 15% off your next purchase—just for loyal customers like you!”
Reward your most engaged SMS subscribers with a special post-BFCM deal. VIP customers, who have already shown interest during the holiday sales, are more likely to convert again when given exclusive access to products or early access to upcoming promotions.
Example SMS: “VIP Access! As one of our top subscribers, enjoy early access to our New Year Sale—shop exclusive deals before anyone else!”
Utilize data from BFCM purchases to send personalized product recommendations. By segmenting your customers based on what they bought, you can suggest complementary products or new arrivals that align with their interests.
Example SMS: “Loved your purchase? Check out these accessories that go perfectly with your BFCM order! Tap here to explore our handpicked recommendations.”
Did any products sell out during Black Friday or Cyber Monday? Send restock alerts to customers who missed out on these items. This not only builds anticipation but also drives immediate traffic to your site when the items become available again.
Example SMS: “Back in stock! Our most popular BFCM items are now available again. Grab them before they sell out—shop now!”
After BFCM, many shoppers are still looking for deals. Offer a post-holiday clearance sale through SMS to move remaining inventory while maintaining high engagement with your audience. Highlight deep discounts or limited-time offers to create urgency.
Example SMS: “Missed out on BFCM? No worries! Our Post-Holiday Clearance Sale is now live—up to 50% off select items!”
Post-BFCM is a great time to ask customers to share their experience with your products. Encourage them to submit reviews, photos, or videos using your products in exchange for a discount or entry into a giveaway.
Example SMS: “We’d love to see how you’re using your BFCM purchases! Share your photos with us for a chance to win a $50 gift card!”
Keep your BFCM momentum going by offering early access to your New Year sale. This approach keeps your brand top-of-mind and offers your SMS subscribers the benefit of shopping ahead of the crowd.
Example SMS: “Exclusive for our SMS subscribers: Get early access to our New Year Sale! Start 2025 with amazing deals—shop now!”
Encourage customers to join your loyalty program after their BFCM purchases. Highlight the benefits of joining, such as earning points on every purchase, receiving early sale notifications, and enjoying members-only discounts.
Example SMS: “Unlock exclusive rewards! Join our loyalty program and start earning points on every purchase. Plus, enjoy a special discount on your next order!”
Re-engage customers who didn’t take advantage of your BFCM offers by sending a targeted SMS with a special incentive. These customers may have missed the rush, but a well-timed message could still convert them into buyers.
Example SMS: “Missed our BFCM deals? No problem! Here’s a special offer just for you—get 20% off on your next purchase. Shop now!”
After BFCM, many shoppers are still in the gift-giving mindset, especially as the holiday season continues. Promote gift cards as a convenient and versatile option for those who may not know what to buy for their loved ones.
Example SMS: “Not sure what to get? Gift cards are the perfect last-minute holiday gift! Give your loved ones the freedom to choose their favorites.”
To drive additional sales, announce a free shipping week for SMS subscribers. Many customers are motivated by free shipping offers, especially as they continue their holiday shopping.
Example SMS: “This week only: Get FREE shipping on all orders! Perfect time to grab those items still on your wishlist—shop now!”
Position your post BFCM campaign to align with New Year’s resolutions. Tailor your SMS offers to products or services that fit into common goals, such as fitness equipment, wellness products, or organizational tools.
Example SMS: “Start the New Year off right! Shop our collection of fitness and wellness products—25% off this week only!”
If you offer subscription services or memberships, the post-BFCM period is a great time to upsell these to customers. Highlight the benefits of subscribing, such as regular deliveries, discounted prices, or access to exclusive content.
Example SMS: “Enjoy your product? Subscribe today and save 15% on future orders! Get it delivered right to your door with our subscription service.”
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